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Don't Mess with Texas, Invest in Texas Poster Series

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Diorama

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Reflection- Why this topic and who is it for?

I created this poster series to inform young voters about how Texas state leaders could prepare Texas for climate change and why they should care enough to advocate for these changes. This was done as part of a Rhetoric paper that I wrote about climate change in Texas. 

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Each poster focuses on one strategy that state leaders could implement to prepare Texas for the future of climate change. 

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The strategy is the biggest text on the poster to emphasize its significance. The descriptions of the strategies are in a smaller font so that if the audience wanted to read more about what the strategy entails, they could. These descriptions are also short and simplified because people are more likely to read shorter sentences rather than a large block of text when walking by. Along the bottom, I added the name of the overall proposal that these posters are making and a QR code linking the audience to a Linktree with sources.

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The intended audience for these posters would be young voters/college students walking by on the street.​
 

Rhetorical Devices Used

Ethos

The ethos is displayed along the bottom of these posters: the QR codes alongside “Don’t Mess with Texas, Invest in Texas”. The “Don’t Mess with Texas, Invest in Texas” stamps act as official watermarks for the overall proposal to urge state leaders to invest in preparing Texas for the future of climate change. The QR codes, once scanned, takes the audience to a link tree with links to different articles covering the topic of Texas and climate change. These stamps and QR codes are enough to convince the audience that the proposal posters are credible because they are backed up by several sources.

Logos

Logos is displayed in the description of each poster’s strategy. The descriptions of these strategies are short and sweet, all while being effective by getting the message across in a simplified matter. It describes the plan of action logically in a few words, such as “Trim trees before extreme weather events. Prevent Damage. Save Texan lives.”, “Bury powerlines. Strengthen the power grid. Implement flood control. Save Texan lives.”, and so on. The QR code on the bottom also links to sources backing up these claims and how they would help prepare Texas in the face of climate change.

Pathos

The pathos in these posters would be the repetitive “Save Texan lives” motif throughout each poster. I wanted these posters to jump out as urgent, and if the audience sees that these preparations could save Texan lives, they may feel more emotionally inclined to help spread the message of this proposal.

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